Okay, we see what they were trying to do here, it's beautiful... but that typo! 

You're Perfect!*

How did they go through with printing and putting up an ad with a typo in it? It makes you wonder if they purposely did it to get more coverage!

Let's try to think about this, they make a typo... (check), someone takes a picture and posts it online (check), now more people know about you and your business (check)!